Source:PRM
Video Description
What is the secret behind the success of the world's largest plastics and rubber trade show?
After a challenging period, what is the real market sentiment in the industry?
In this exclusive interview, live from the K 2025 show floor, we sit down with Mr. Thomas Franken, a director at Messe Düsseldorf.
He not only shares his firsthand observations on the market's recovery but also provides a deep dive into how the K Show continues to lead the global industry by setting the right topics, such as the circular economy and digitalization.
If you follow the dynamics of the plastics and rubber industry, you won't want to miss this incredibly insightful conversation!
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