K 2013 International Trade Fair

The plastics industry is worldwide one of the most innovative sectors. The secret of its success lies in the plastics themselves, which leave almost nothing to be desired – even in view of our society’s globally important tasks. The Topic of the Month in July 2012 takes a closer look at the literally moving aspects of plastics and the special exhibition during next year’s K.

Population growth, increased energy demands, scarcity of resources, climate change – mankind faces challenges of previously unknown dimensions. “This re-quires creative minds and equally creative materials to realize necessary innova-tions”, says Dr. Rüdiger Baunemann. The managing director of PlasticsEurope, the association of plastics manufacturers in Germany, emphasizes that synthetic materials or plastics (polymers) contribute greatly to fulfilling existing and future demands. How mobilizing – both literally and metaphorically – polymer materials can be will be shown in the special exhibition “Plastics Move” during the K 2013.

Having put the aftermath of the global financial and economic crisis quickly behind it, the plastics and rubber industry is now demonstrating its capacity for innovation and growth. Worldwide, it is thought to have outstanding prospects for the future. Machine and plant manufacturers, raw materials producers and processers of plastics and rubber are presenting their latest technological advances at trade fairs around the globe. In Messe Düsseldorf, the industry has a partner that has been organising top-flight events in exciting markets for decades and thus giving export-oriented companies the platforms they need for forging new customer ties, strengthening existing relations and intensifying dialogue with their customers. With the skills and experience gathered as the organiser of K, the world’s leading trade fair for plastics and rubber, Messe Düsseldorf accompanies its customers to outstanding regional events.